Michael Gerber Quotes

Orchestration is the elimination of discretion, or choice, at the operating level of your business.

…form is only a beginning. It is the combination of feelings and a function; shapes and things that come to one in connection with the discoveries made as one goes into the wood that pull it together and give meaning to form. James Krenov
A Cabinetmaker’s Notebook

Because in a business like that what your customers are buying is not your business’s ability to give them what they want but your ability to give them what they want. And that’s what’s wrong with it!

Quality is just a word, and an empty word at that, if it doesn’t include harmony, balance, passion, intention, attention.

Remember, Sarah, any plan is better than no plan.

Orden. El orden es un elemento crucial en la composición visual de la empresa y nunca dejo de sorprenderme al ver que la mayoría de las empresas parecen ignorar completamente el precio que pagan día tras día por pasarlo por alto. El orden es justo lo que dice: cada cosa en su sitio; limpieza; aspecto impecable; una sensación profunda y completa de control, de que hay una lógica, una sensibilidad y un compromiso para mantener la selva fuera del recinto; la creencia en la cualidad especial de la vida humana; la atención meticulosa en el mantenimiento, en la superficie, en la novedad, en la frescura, en la esencia de las cosas tal y como se concibieron cuando eran nuevas. El orden es preparar el terreno como si el mismo Dios viniera a visitarnos.

Your Business Strategy and Plan are a way of communicating to anyone you must communicate to the direction your business is going, how it intends to get there, and the specific benchmarks it will need to hit in order for the Strategy and Plan to work.

From the very outset, IBM was fashioned after the template of my vision. And each and every day we attempted to model the company after that template. At the end of each day, we asked ourselves how well we did, discovered the disparity between where we were and where we had committed ourselves to be, and, at the start of the following day, set out to make up for the difference. Every day at IBM was a day devoted to business development, not doing business. We didn’t do business at IBM, we built one

CONFUSION 2: HOW TO COMMUNICATE EFFECTIVELY WITH YOUR CUSTOMER The next step in the Customer Satisfaction Process is to decide how to magnify the characteristics of your business that are most likely to appeal to your category of Customer. That begins with what marketing people call your Positioning Strategy. What do I mean by positioning your business? You position your business with words. A few well-chosen words to tell your Customers exactly what they want to hear. In marketing lingo, those words are called your USP, or Unique Selling Proposition. For example, if you are targeting Tactile Customers (people), your USP could be: “Superior Contracting, where the feelings of people really count!” If you are targeting Experimental Customers (new things), your USP could be: “Superior Contracting, where living on the edge is a way of life!” In other words, when they choose to do business with your company, they can count on your job being unique, original, on the cutting edge. Do you get it? Do you see how the ordinary things most Contractors do to get Customers can be done in a significantly more effective way? Once you understand the essential principles of marketing The E-Myth Way, the strategies by which you attract customers can make an enormous difference in your market share. When applied to your business, your Positioning Strategy becomes the foundation of what we at E-Myth call your Lead Generation System.

a business that ‘gets small again’ is a business reduced to the level of its owner’s personal resistance to change, to its owner’s Comfort Zone, in which the owner waits and works, works and waits, hoping for something positive to happen.

Nada hubiera podido ser más acertado. Nada hubiera podido llegarme más hondo. Entonces, John Anderson dijo: «Vamos a dar una vuelta». Hay cuatro categorías de preferencia que toda empresa ha de satisfacer en la mente y en el corazón de las cuatro influencias fundamentales. • Preferencias visuales, preferencias emocionales, preferencias funcionales y preferencias económicas. Juntas, forman lo que llamo matriz de la empresa E-Myth. John Anderson lo sabía instintivamente.

Life is what a business is about, and life is what this work is about. Coming to grips with oneself, in the face of an incredibly complex world that can teach us if we’re open to learn.

LA PERSPECTIVA E-MYTH El conocimiento y la conciencia son similares en sus esferas respectivas. El uno se encuentra en el centro intelectual; la otra, en el centro emocional. El conocimiento es saber. La conciencia es sentir. MAURICE NICOLL Comentarios psicológicos

manera visual de transmitir información a sus clientes, a sus empleados, a sus proveedores y a las entidades de crédito, la información que cada uno de ellos cree necesitar y en la modalidad visual más convincente que sea posible. Una asesoría pequeña cubre las paredes de la recepción con «informes de impacto» (cartas de sus clientes), que cuentan al mundo cómo mejora la empresa. Una tienda de mascotas coloca tarjetas informativas junto a cada jaula, en las que describen los rasgos de las mascotas que contienen, de dónde proceden, si son buenas con los niños y la clase de cuidados que necesitan. Y un taller de automóviles cuenta con una gran ventana que da a la zona de trabajo y por la que los clientes pueden ver a los empleados mientras llevan a cabo sus trabajos especializados con uniformes y material codificado por colores en función de la tarea, mientras los altavoces reproducen un CD que describe lo que se ve. Por supuesto, hay opciones. Tanto si se trata de una carnicería, de una tienda de comestibles, de un concesionario de automóviles, de una planta de semiconductores, de una iglesia o de una tienda Apple, la visualización de la empresa puede reducirse a lo meramente pragmático o llevarse hasta el ideal. Puede ser ordinaria o sublime.

What you do in your model is not nearly as important as doing what you do the same way, each and every time.