Simon Sinek Quotes

Think of a Just Cause like an iceberg. All we ever see is the tip of that iceberg, the things we have already accomplished. In an organization, it is often the founders and early contributors who have the clearest vision of the unknown future, of what, to everyone else, remains unseen.

For this reason an organization must be clear about its purpose, cause or belief and make sure that everything they say and do is consistent with and authentic to that belief

two ways to influence human behavior: you can manipulate it or you can inspire it.

In an organization, it is the leader's responsibility to take the first risk, to build a Circle of Safety. But then it is up to the employee to take a chance and step into the Circle of Safety.

If people made only rational decisions, and did all the research before making a purchase, no one would ever buy a Mac. But of course people do buy Macs. And some don't just buy them—they love them, a feeling that comes straight from the heart. Or the limbic brain.

Lidé nekupují to, co děláte, ale kupují, proč to děláte.

Responsibility is not doing as we are told, that's obedience. Responsibility is doing what is right.

If good people are asked to work in a bad culture, one in which leaders do not relinquish control, then the odds of something bad happening go up. People will be more concerned about following the rules out of fear of getting in trouble or losing their jobs than doing what needs to be done. And when that happens, souls will be lost.

a Circle of Safety, when people trust and share their successes and failures, what they know and what they don't know, the result is innovation. It's just natural.

Working hard for something we do not care about is called stress, working hard for something we love is called passion.

Leadership is a choice. It is not a rank.

As convenient as the pencil," said the advertising. "You press the button, we do the rest." That pretty much summed up George Eastman's vision when his company, Eastman Kodak, introduced the first cameras ever to be sold to the general public.

Knowing your WHY is not the only way to be successful, but it is the only way to maintain a lasting success and have a greater blend of innovation and flexibility.

Cigarettes are out. Social media is in. It's the drug of the twenty-first century. (At least people who smoke stand outside together.)

Remember, ethical fading is about self-delusion. Anyone, regardless of their personal moral compass, can succumb to it.