Michael Gerber Quotes

I see an entrepreneur as the chief designer of a business that works better than any other.

sistemáticamente, en el que las mascotas se abandonan sistemáticamente, en el que las personas se pasan por alto sistemáticamente, en el que las familias se van diezmando sistemáticamente y a un ritmo cada vez más elevado. Y no hay indicios de que la tendencia vaya a cambiar en ninguno de estos aspectos. Vivo en un país en el que cada año fallecen en accidentes de tráfico al menos 42.000 personas. En el que, según he oído, el 75% de las familias son disfuncionales. En el que el ocio es cada vez más infantil, más violento y más insustancial. Pasee por las calles de cualquier gran ciudad. Suba al metro de Nueva York. Sí, está mejor que estaba, pero sigue sin estar bien. ¿Y a esto es a lo que aspira el resto del mundo? ¿A parecerse más a nosotros? ¿A cambiar su sueño por el nuestro? Pues vaya con la Nueva Era. Pues vaya con lo de ser más humanos. Somos una vergüenza andante. Pero tranquilícese. Al menos podemos decir que no es culpa nuestra. ¡Estamos profundamente dormidos! ¡Por Dios! ¿Ha observado alguna vez el Congreso en medio de un debate sobre una cuestión importante? ¿Ha observado cómo funciona el sueño? ¿Ha observado cómo se mueven los labios de nuestros insignes representantes, con los ojos inertes, los brazos desmadejados, las mangas vacías, los zapatos llenos de paja y las bocas vacías emitiendo palabras huecas? ¿Entiende lo que pasa? ¿Por casualidad se ha visto a usted mismo mirando, moviendo la boca, con los ojos inertes, los brazos desmadejados, las mangas vacías, los zapatos llenos de paja, la boca vacía emitiendo palabras huecas? ¿Se ha sorprendido de lo que ha visto? Todas las soluciones posibles, absolutamente todas, por valiosas que puedan parecer, no significan absolutamente nada si nosotros, la gente de este mundo, seguimos igual. Si continuamos convencidos de que estamos despiertos… sin estarlo. Si continuamos actuando como si tomáramos decisiones conscientes, como si hubiéramos decidido quiénes somos.

Comfort makes cowards of us all.

It can become that place where words such as integrity, intention, commitment, vision, and excellence can be used as action steps in the process of producing a worthwhile result.

If G-d is not present in your heart, in your imagination, in your desire to create the Most Successful Small Business in the World, the possibility of creating the Most Successful Small Business in the World would not exist. See it. Go back to before the beginning. Go back to where there was just G-d. Go back to just before the immensity beyond immensity beyond any word that you can use to describe that immensity, of the creation of the universe, our world, all things we see and those things we don’t see.

O Empreendedor é a nossa personalidade criativa — sempre a dar o seu melhor quando está a lidar com o desconhecido, tocando o futuro e transformando possibilidades em probabilidades, aplicando o seu engenho na transformação do caos em harmonia.

«Atención al cliente» es una expresión incompleta porque establece que «el cliente es el rey». Sin embargo, en el mundo real, el cliente sólo es el rey en su propia imaginación. Para los empleados, el cliente no es el rey; con frecuencia, es peor que un dolor de muelas. Para los proveedores, el cliente no es el rey; suele ser una bomba a punto de estallar. Para las entidades de crédito, el cliente no es el rey; suele ser un borracho aferrado al volante de una furgoneta a punto de estrellarse contra una pared. No, el cliente no es el rey. ¡Lo son ellos!

The point is: your business is not your life.

If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic.

To The Entrepreneur, however, the customer is always an opportunity. Because The Entrepreneur knows that within the customer is a continuing parade of changing wants begging to be satisfied. All The Entrepreneur has to do is find out what those wants are and what they will be in the future. As a result, the world is a continuing surprise, a treasure hunt to The Entrepreneur.

Porque, num negócio deste tipo, o que os clientes compram não é a capacidade que o teu negócio tem de lhes dar algo, mas antes a tua capacidade de lhes dares o que eles querem. É isso que não está certo.

By identifying the money sources inside and outside of your business, and then applying these methods, you are better able to control the Flow in your business. But what are these sources? They include how you: Plan a project Buy materials Compensate your people Plan people’s time Estimate a job Sell a job Manage a job Collect receivables

CONFUSION 1: WHAT DOES YOUR CUSTOMER REALLY WANT? Your Customers aren’t just people; they’re very specific kinds of people. Let me share with you the six categories of Customers as seen from an E-Myth marketing perspective: (1) Tactile Customers; (2) Neutral Customers; (3) Withdrawal Customers; (4) Experimental Customers; (5) Transitional Customers; and (6) Traditional Customers. Your entire marketing strategy must be based on which types of Customers you are dealing with. Each of the six customer types buys products and services for very different, and identifiable, reasons. And these are: 1. Tactile Customers get their major gratification from interacting with other people. 2. Neutral Customers get their major gratification from interacting with inanimate objects (a computer, a car, information). 3. Withdrawal Customers get their major gratification from interacting with ideas (thoughts, concepts, stories). 4. Experimental Customers rationalize their buying decisions by perceiving that what they bought is new, revolutionary, and innovative. 5. Transitional Customers rationalize their buying decisions by perceiving that what they bought is dependable and reliable. 6. Traditional Customers rationalize their buying decisions by perceiving that what they bought is cost-effective, a good deal, and worth the money. In short: 1. If your Customer is Tactile, you have to emphasize the people of your business. 2. If your Customer is Neutral, you have to emphasize the technology of your business. 3. If your Customer is a Withdrawal Customer, you have to emphasize the idea of your business. 4. If your Customer is an Experimental Customer, you have to emphasize the uniqueness of your business. 5. If your Customer is Transitional, you have to emphasize the dependability of your business. 6. If your Customer is Traditional, you have to talk about the financial competitiveness of your business. Additionally, what your Customers want is determined by who they are. Who they are is

these questions: What do I value most? What kind of life do I want? What do I want my life to look like, to feel like? Who do I wish to be?

It reveals an understanding of what makes a great business great. It also tells us what makes all other businesses survivable at their best; intolerable at their worst.