Michael Gerber Quotes

The value of your Equity is directly proportional to how well your business works. And how well your business works is directly proportional to the effectiveness of the systems you have put into place, upon which the operation of your business depends.

Drastic change creates an estrangement from the self, and generates a need for a new birth of a new identity.

great businesses are not built by extraordinary people but by ordinary people doing extraordinary things.

Most people today are not getting what they want. Not from their jobs, not from their families, not from their religion, not from their government, and, most important, not from themselves. Something is missing in most of our lives. Part of what’s missing is purpose. Values. Worthwhile standards against which our lives can be measured. Part of what’s missing is a Game Worth Playing. What’s also missing is a sense of relationship. People suffer in isolation from one another. In a world without purpose, without meaningful values, what have we to share but our emptiness, the needy fragments of our superficial selves? As a result, most of us scramble about hungrily seeking distraction, in music, in television, in people, in drugs.

The greatest businesspeople I’ve met are determined to get it right no matter what the cost. And by getting it right, I’m not just talking about the business. I mean that there is something uplifting, some vision, some higher end in sight that “getting it right” would serve. An ethical certainty, a moral principle, a universal truth.

productive and happy as possible. “And if I only indulge my preferences, I will never be able to replace myself with anyone other than another owner, someone just like me, someone with

As a result, the world is a continuing surprise, a treasure hunt to The Entrepreneur.

And because it starts that way, it is more likely to continue that way. And therein resides the true difference between an Adolescent company, where everything is left up to chance, and a Mature company, where there is a vision against which the present is shaped.

Hi, have you been in here before?” The customer will respond with either a “yes” or a “no.” In either case, you are then free to pursue the conversation.

That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work.

I think that maybe inside any business, there is someone slowly going crazy.

how successfully you can satisfy the emotional or perceived needs lurking there (your customers’ psychographics).

The question you need to keep asking yourself is: How can I give my customer the results he wants systematically rather than personally? Put

Quando é sistematizado e devidamente aplicado por um dono de uma pequena empresa, este processo tem o poder de transformar as pequenas empresas em organizações incrivelmente eficazes.

No hay buenas respuestas que duren para siempre.