Alex Hormozi Quotes

Example: You give away free finance courses, guides, calculators, templates, etc. They are so valuable people really can do it all themselves. But, they also reveal the time, effort, and sacrifice of doing it all. So you offer financial services to solve all that.

When demand increases, cut supply.

Bigger broader guarantees work better with lower ticket B2C businesses (many people just won't bother taking the time).

There's never been a better time to start an AI-first business to disrupt an existing market because all the people in that existing market are busy running their businesses rather than learning AI and using words like "AI-first" rather than actually being AI-first.

Those who pay the most, pay the most attention.

“Do more hard things everyday” is a great mantra but it should be less about ice baths and more about making that decision you’ve been putting off for three months.

10x talent comes when they’re ready, not when you are.

You've made in life if you can do two things:
1) Not take yourself too seriously
2) Stop trying to impress others

It is what begins the process of getting customers and making money. It is the first thing any new customer will interact with in your business. Since the offer is what attracts new customers, it is the lifeblood of your business. No offer? No business. No life. Bad offer? Negative profit. No business. Miserable life. Decent offer? No profit. Stagnating business. Stagnating life. Good offer? Some profit. Okay business. Okay life. Grand Slam Offer? Fantastic profit. Insane business. Freedom.

Resentment is what happens when someone stops rewarding you for something you keep doing for them but stopping now costs more than continuing.

gambling our hard-earned money on labor, inventory, rent, marketing, etc., all with

This book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies.

Tienes que hacerlo accesible en sus teléfonos, en un ordenador y en múltiples formatos diferentes. Así, elegirán el que les resulte más fácil.

You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.

We are not trying to create demand. We are trying to channel it.